KIILto COMMERCIAL FILMS & BRAND IMAGERY
In spring 2022, Souru X Werk approached us to create them a AUDIO MOODCUT they could use to pitch a tv commercial for an ongoing brand renewal with Kiilto.
They ended up winning the case, so we were thrilled to help them transform their scripts into a SOUND DESIGNED SCREENPLAYS. This approach allowed us to rapidly gain confidence by experiencing the idea and developing it in small iterations rather than going into production with an untested written script. In the end, we produced 3 very different stories, each with its own twist, celebrating the core of Kiilto's new emotion - "Come as you are, to the home as it is".
The best thing about the concept design phase was that we were able to visualize and present our creative ideas to our client ahead of production and really get a feel of how everything would look. We were able to tackle a challenging production with confidence and ease and compress a big production into a compact package. The outcome has been just great and the rich content has performed really well for different media needs from tv to social media! - Ilona Oksanen
Sound Designed Screenplay